"Interesting observations here Andrew. It makes sense that Google would start doing this. The Google My Business profile gives Google geography and category information. From there it's just a hop, skip and a jump to matching it up with query syntax. The intriguing part is the idea that the highest natural result that has this knowledge graph connection via Google My Business is also given a Knowledge Panel treatment. If that pattern holds then it's a huge advantage for that business." - AJ Kohn