"Thanks Martijn. I don't have a problem with 'Likes' as a gesture, or one that marketing pays attention to. At the awareness and education stages, theres lots of value here and its the first step towards starting engagement.Just that when you are offering coupons to push Likes, the metrics start to get really squishy to some degree and you better be ready to scale  re: engaging with a wide, unqualified segment." - Sameer