Marketing for ‘Tron - Legacy’ - The Hardest Sell Yet - NYTimes.com - http://www.nytimes.com/2010...
"By the time the movie arrives in theaters on Dec. 17, Walt Disney Studios will have spent three and a half years priming the audience pump. The most recent push came last week at Comic-Con International, the annual pop culture convention here. For the third year in a row, Disney teased fans with exclusive “Tron: Legacy” footage. No other movie has guest-starred here so often." - Lit