"WEIRD [Western, educated, industrialized, rich, democratic] people, the UBC researchers argue, have unusual ideas of fairness, are more individualistic and less conformist than other people. In many of these respects, Americans are the most "extreme" Westerners, especially young ones. And educated Americans are even more extremely WEIRD than uneducated ones." In the Ultimatum game, "WEIRD" people tend to offer nearly-even splits and reject uneven splits. Others are unlikely to reject even the most unbalanced splits. That is, fair splits are more important to the WEIRD. - Fred Yankowski