"Thanks Ryan. Honestly? I dont think the market can bear nuances between social this and social that. All of this needs to have one purpose it stands for. When its hard to peg down the applicability for buyers, the last thing you want is multiple flavors to add to the inherent complexity.  I think the report does a good job in one particular aspect: its exposes problems that have existed for a while and gives new interested parties a checklist of potential pitfalls to plan for and solve for, early." - Sameer