If you haven’t heard the word “content marketing” around the office lately, you’ve most likely been on vacation. In the world of online business, content marketing is quickly becoming one of the most overused terms in the industry. Now there is no refuting that it is crucial, and I don’t want to take any power away from all that content marketing can do for a business, but there is another term just as important (if not more) that I don’t hear nearly as much. The term of which I am referring to is “Content Strategy.” But aren’t content marketing strategy and […] The post What’s the Difference? Content Strategy vs. Content Marketing by @GregSecrist appeared first on Search Engine Journal. - Web2024