"Awesome stuff, Chris. I'm in general agreement. I was afraid that his post would come off as a pooh pooh on social business, instead of it being one of many calls to up level the game. I've bet my career on the the value of social and collaborative approaches so I'm as vested as anyone to see this succeed. This isn't really for someone like you - you know this all to well but its an expansion of my take in the original post:With respect to value created, Im with you. At every subsequent E20 conference I've showcased those customer stories and many many of those examples included Jive customers. That said, I hope we get closer to making a stronger value proposition for those organizations that havent jumped on the bandwagon, as well as for those where these efforts have largely gone unsponsored and practitioners are struggling to make a go at it from just a "social business" vantage point. They need executive buy in and core process knowledge to unhinge business activity thats been..." - Sameer