"Thanks Ben. You make a great point. The velocity of diffusion was largely left to bottom up models in the last decade and that never happened because of missing business context in enterprise social software. Top down only again is at best a plea and no ones paycheck depends on it. And best practices don't really got you too far as they are too specific to a single work culture. I take solace in the fact that these "traditional" businesses have in fact embraced Ariba for their supply chain and LinkedIn for their recruiting efforts. The right business context does exist in these network-first models. Its why I made the move to product. :) Thanks for chiming in on the re-design. Im really digging it." - Sameer