"Whether this turns to be a useful (i.e. money making) device for the broadcaster is one thing. From a personal perspective, don't you worry that you didn't know how offensive something was, so you used twitter to tell you exactly how offended to be ?. In other words, without any other discussion at all, you decided exactly how offended to be based on the immediate feedback of an array of 140 characters analysis. Which, btw, all came from your own tribe, the social media equivalent of yes men and women. Outsource your brain much ?" - martin english