Sports Teams Dabble With Variable Ticket Prices - http://www.nytimes.com/2010...
"For the Giants, repricing tickets generally means making them more expensive, Mr. Stanley said. He added, however, that 75 percent of the Giants’ single-game tickets sold before the season were cheaper than they were the year before. The club wants to reward fans who bought tickets earlier and reassure season ticket holders that single-game ticket prices would never be lower than what they had paid." - David Vasileff