Re: Dreamforce 2011: Collaboration Hardwired into Context. - http://www.pretzellogic.org/blog...
Sep 7, 2011
from
"Thanks Emanuele Yes, two way is important. Some of the news announcements did touch on being able to make updates from within Chatter. I hope theres the kind of deep integration that can keep the majority of conversations and data access all in one stream, with the right filters and noise management of course. The less you have to shuffle from app to app, the better. From an industry perspective, as you can imagine, Im thrilled that were seeing a strong move away from "becoming social businesses" and moving towards such a model. Larger customers of these platforms will demand it. Earlier this year I keynoted a Yammer customer event and again, the larger customers are finding their own ways of associate collaboration with otherwise rigid claims management and disaster recovery efforts. Same for how communities in many Jive based systems are being used as well. So theres no question that the need exists for structured and collaborative worlds to come together. And to the degree that the..."
- Sameer