"This is a serious and important issue, and a complex one.  I am an advocate for data privacy and data portability.  It will be critical that we find the right policy and activate it in the right way.  CAN SPAM and Do Not Call lists help, a similar approach can be taken here. Fred, your items 2 and 4 though are in potential conflict.  Without quoting numbers, a good portion of web revenue has and continues to be advertising.  Those advertising dollars have an underpinning of "tracking" the user, in site, across site, across networks, etc.  That implicit data collection leads to behavioral or contextual targeting.  Heavy targeting capability is tied directly the revenue charged.  It will be interesting to see how much of existing revenue is exposed when tougher policy is in place, even if that policy is solid." - Lou Paglia