"It would be interesting to compare notes here. I had Go Inc in 1996 (later Centraal Corp and then RealNames). Of course we were all about the value of Keywords. We also pitched Bill Gross (who did GoTo when we declined to partner on terms we didn't like), and spent many meetings at Yahoo. It seemed to me that Yahoo did not understand that the value of an exiting customer could be monetized. google of course did. I could spend hours on this stuff." - Keith Teare