Enterprise Lean Startup - Metrics and Analytics to Support Innovation and Learning - http://vimeo.com/106969349
Join us for the next installment of our Enterprise Lean Startup Webinar series: " Metrics and Analytics to Support Innovation and Learning". Evan Campbell will introduce several of the measurement frameworks commonly used to define the critical levers to your business success, and methods for validating changes to your product through observed changes in usage. Evan will also explore key features of good metrics, how to use analytics effectively and how to recognize "vanity" metrics. Additional Topics Include: • What alternatives to "pirate metrics" should you be considering? • What analytics capabilities should we have in our software products to support validated learning and rapid build, measure, learn cycles? • What are the range of experiment types and which are appropriate at different stages of a product's lifecycle • A review of experimental biases and basic techniques to avoid them! • What are the types of analytics and data collection capabilities necessary to support... - Adriano Gasparri