This is a tricky dilemma for the industry - the more consumers can compare $8.99/mo for oodles of streaming titles to $99/mo for 500 channels, the more dissatisfied (artificially) they'll be with the cable bundle. And since there's literally no possible way for the TV industry as a whole to properly communicate the actual benefits of the bundled approach, it should be red-flagged as a concern for many. - Jeremy Toeman