"As DeWolfe found out to his cost, Van Natta’s challenge is to ensure he keeps Rupert Murdoch’s attention and support. The boss has plenty of other worries to distract him, after all: a soft advertising market and the future of his beloved newspaper industry are just two. If MySpace is to recover and prosper, it also needs to deepen its engagement with young internet users. No one, however, matters more than a certain 78-year-old." - ivanandersson