Users now have the choice between a Taxi, a “moto” (a super comfortable motorcycle, Paris only), a Black Car, and a Van. The service will allow Uber to compete with rival smart phone apps which allow users to hail a cab with their smart phone, such as Taxibeat, which launched in Paris last December. - Adriano

2014 revision: get $30 off your first ride. [Taxi strikes against Uber across Europe ironically drove up number of new accounts by 850% :-] - Adriano