"Active Hub, very interesting to hear your take from the Chinese perspective. Though I didn't state it in this article, I completely agree that an important factor in social media marketing is understanding the culture in which you operate and how it uses social media. Given your statements about traditional Chinese trust in peers and superiors for recommendations, you might be interested in my latest article for Moz, which is all about the power of brands using real people to represent them in content and social media: http://moz.com/blog/personal-b..." - Mark Traphagen