Re: Dave Gallant - Moncton Based Digital Marketer, Social Strategist, and Coach: Marketing Blunders - Choosing Tactics Over Strategy - http://davegallant.blogspot.com/2011...
Oct 30, 2011
from
"Hi Dave,
I know it sounds strange but... sometimes the client knows they need to change SOMETHING but are not sure where. Or how.
To help them get there, you sometimes have to work backwards, ie how did they get into this postion in the first place and THEN help them navigate a path.
Hope that makes sense.
Great site you have here, btw.
Ivan"
- Ivan Walsh