"A farm is not a continuity business until it provides two salaries. Do you know how long it takes you to do things on your farm?  That type of time and motion analysis is important. Farmers aren’t exempt from knowing about and running the business. Consider task oriented jobs for employees versus time oriented jobs for employees.  Performance oriented pay versus just showing up. Joel’s Rule on Farmers Markets:  If you aren’t making $2000 per market you should be doing something else with your time.  If you aren’t making that much you might be better off spending that time creating your own marketing. You may not want to house all farm business within the same business entity. YOU DON’T HAVE TO DO IT ALL.  There are people out there that love doing things you don’t do. Put people into positions that that gravitate to, doing what they love, and what they are good at. Consider commission based pay for the sales staff. Joel uses memorandums of understanding that including the clause of everyone agreeing not to litigate.  Multiple enterprises is leveraging.  It allows you to duplicate and multiple your resources base without you having to do more work. It is a coordinated effort.  Everything has to fit. Always think how do you value add. The hard part in marketing is getting the first sale." - Todd Hoff