"Well, then you're not really talking about the charge of cultural appropriation; you're saying there's something fundamentally wrong with the legal idea of trademarks that use common words. It doesn't really have anything to do with the fact that it's "culturally embedded," as you said above -- it's just the fact that it's a common word. But that's how our trademark law works -- you can, in fact, trademark common words. If you think that ought to change, that's a whole other issue, but it's not Dogfish's fault." - Nathan Rein