"Brilliant - everything in here. I'm going to build on one point in particular... Money line for me: "Lack of cultural change is not social business’s biggest failure. The biggest failure is the lack of workflow integration to drive culture change." This is one of the most important aspects that separates the activism vs pragmatic thinking on the topic to embracing social and collaborative ways of work. Stated another way, the difference between what in-the-trenches practitioners experience and learn the hard way vs the armchair practitioners. I say this not to antagonize anyone but because its the root cause to relative stagnancy the industry has faced when you compare uptake of innovative process improvement spurts in the past. A year ago I read a report that estimated the change management and other 'get up and running' costs beyond enterprise social software to be 10X. Compare that to estimated 3-5x costs over ERP and CRM software. That's way off for many reasons but most..." - Sameer