Tom Himpe

“The article page is now the principal way that people arrive at The Atlantic,” Cohn said. “The old mantra that every page needs to be a homepage has never been more true. People come for the article, and the goal is to give them a clean and interesting reading experience for the article — elegant, not too crowded, some art, a pull quote if the piece is long enough — and beyond that to make sure that we are giving the reader a sense of what else is on our site.” - Tom Himpe

POSSIBLE IS AN INTERACTIVE MARKETING AGENCY. OUR GLOBAL STAFF CREATES AWARD-WINNING AND INNOVATIVE WORK , ACROSS CHANNELS AND PLATFORMS, THAT PEOPLE LOVE – WHILE ALSO DELIVERING MEASURABLE BUSINESS RESULTS FOR OUR CLIENTS. - Tom Himpe

ShopLocket products can be placed directly on any website, Facebook page or blog post. Customers purchase directly from anywhere your product is shared. Don’t have a place to put your product? We’ll provide a link that you can share anywhere. - Tom Himpe

1a Goldsmiths Row, London E2 8QA - Tom Himpe

a sort of anchor model. A major corporation – say a media entity or manufacturer – would take over the majority stake of the cauldron, creating an off-site skunkworks. ESPN could move their web staff into a certain area or Ford could set up a design center in a loft workspace. On other floors companies with an ancillary relation to the main anchor would set up shop. They could be early or mid-stage companies, but they all have to be related to the main company. - Tom Himpe

However, we are also witnessing the growth of unofficial, ‘earned’ routes to market. Content curation platforms are starting to act as important referrers in this new world. Sites like Polyvore, Svpply and Pinterest have affected a massive swing toward product-pinning and scrapbooking. In February 2012, Pinterest, with only 5.3m ‘invite only’ active users, referred more people to other websites than Twitter. Browsing curated collections has become a compelling way to discover new products and, as collections are created by real people, they come equipped with social accreditation which is a marketer’s dream. - Tom Himpe

Simple, possibly profane, and always memorable, a good mantra both guides your strategy and says everything about your culture. An overview of the best--and what's wrong with the rest. "Make it short, sweet, and swallowable." - Tom Himpe