Eric P

"I just mean for Google. Mapping isn't trivial, as Apple learned, and to Facebook (with no maps of its own) that'd be worth a billion dollars, sure. But Google is already the king of maps, so what would it really gain from Waze?" - Eric P

"I'm not sure what Google gets out of acquiring it? It'd be trivially easy for Google to clone Waze's best feature (crowdsourced traffic data) for Google Maps and introduce real-time re-routing based on that data. Truthfully it'd be so easy I wonder why Google hasn't done it already. Most of the social features Google already has with Google+ location and check-in stuff. And frankly those are gimmicky and dumb for this kind of app. Otherwise what does Waze offer? The userbase? It's small compared to Google Maps and I can't see Google doing anything other than shutting down the Waze app and migrating them to Google Maps anyway. Do they have patents worth a billion dollars? Is it worth that just to keep Facebook from getting an easy entry into mapping? I'm genuinely scratching my head a bit." - Eric P