Pepto Says Big Shift From TV to Digital Increased Sales: Cinco de Mayo campaign underscores how the brand's ad spend is now driven b... *
Apr 26, 2011
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Alyn William
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Email Marketers Urged to Shore Up Security: Online Trust Alliance says email addresses should be considered personally identifiable ... *
Apr 26, 2011
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Libertarian Think Tank Takes Digital to Lunch: Execs from Facebook, YouTube, and digital agencies have joined lunchtime digital trai... *
Apr 26, 2011
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Apr 26, 2011
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Bizzy's Ads Ask Whrrl Users for Their Check-Ins: Mobile app firm's Facebook and Google promos target geo-social data. *
Apr 25, 2011
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ValueClick Acquires Mobile Ad Network Greystripe: Company hopes mobile expansion will attract branding dollars from its existing per... *
Apr 25, 2011
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Epsilon Completes Services Expansion With Aspen Acquisition: As email prices drop, companies like Epsilon look to add revenue stream... *
Apr 25, 2011
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Exchange Buyers: Third-Party Data Costs Not Always Justified: First-party data is informing most exchange buys as opposed to third-p... *
Apr 25, 2011
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Audi And American Airlines Post Best on Facebook: Study finds the brands to be leaders in creating engagement. *
Apr 22, 2011
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Suzuki Extends Digital-Only Effort to Drive Leads to Dealerships: Motorcycle brand's promo discount of $1,000 marks the first time i... *
Apr 22, 2011
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Microsoft Vet to Fill Firm's Global Ad Sales Role: Frank Holland will now head the firm's global advertising sales business. *
Apr 22, 2011
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Patagonia, Starbucks, RadioShack Launch Earth Day Ad Campaigns: Brands tie social media and mobile marketing efforts to global envir... *
Apr 22, 2011
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Apr 22, 2011
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General Mills Runs 'Groupon' in San Francisco, Twin Cities: Daily deals platform orchestrates first-ever offer from CPG brand. *
Apr 22, 2011
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Over 1,400 People Get Inside Evian's Baby Inside Video: Over 1,400 people have inserted their images into Evian's new "Baby Inside" ... *
Apr 21, 2011
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Half of UK Groupon Users Bought 5 Deals: Daily deals brand used by 10 percent of Great Britain. *
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Apr 20, 2011
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