Adriano Gasparri

When a product designer is able to correctly gauge a customer’s understanding of the Job-to-be-Done and how experienced they are at using solutions which solve the job, they can create great onboarding experiences which obliterate anxieties around switching to your product. As more customers successfully switch to your product, churn goes down and profits go up. - Adriano Gasparri

Product / Market fit can be loosely defined as the point in time when your product has evolved to the point that a market segment finds it attractive so that you can grow your product / company scalably. In many ways, finding Product Market fit quickly allows you to focus on company growth rather than spending a lot of time and money on iterating your product to find that fit. Many companies linger in that limbo for quite some time unfortunately. Without this product market fit, it’s hard to inject nitroglycerin to generate the desired growth rate that all investors want when they invest. - Adriano Gasparri